SYCN Auto Logistics is beginning the new year by filling a new executive role with a professional whose career includes involvement with automotive retail, rental and financing.

The full-service auto transport management solution offering technology and transportation services appointed Brett Lippel as its new chief partnership officer.

Prior to joining SYCN Auto Logistics, Lippel served as the CEO of Lendgistics, a lending platform catering to major banks and credit unions. SYCN Auto Logistics said his leadership at Lendgistics, specializing in automotive, home improvement, and elective medical sectors, showcased his ability to navigate complex markets and deliver tangible results.

Lippel’s career also includes a stint as the president of Midway Auto Group, a comprehensive operation in Southern California encompassing rental, leasing, and sales. While with that company, Lippel also served as a board member of the American Car Rental Association.

After starting in the automotive industry with Enterprise Rent a Car’s operations in Canada and the U.K., Lippel’s other career highlights include:

—Founder and executive vice president of College-Concierge, an online car buying platform tailored for international students.

—Senior Vice President at Search Optics, a global digital advertising agency

—Chief revenue officer of TrueCar

“We are excited to welcome Brett to SYCN Auto Logistics as our chief partnership officer,” SYCN Auto Logistics CEO Gavin Kesten said in a news release. “Brett’s exceptional leadership and experience in the automotive industry make him the ideal candidate to drive our partnerships and propel SYCN Auto Logistics to new heights.”

Lippel offered this perspective about his new role as chief partnership officer at SYCN Auto Logistics.

“I am thrilled to bring over 20 years of international auto experience and relationships to SYCN,” Lippel said. “I joined SYCN to be a part of an extremely special journey with a company leading in both technology and customer service.”